Yicorp

Introduction:

Yicorp’s new CEO set out to revolutionise the property development firm, looking to appeal to the Australian market with a fresh look, feel and personality.

We helped Yicorp define their customers, goals, tone/voice, look/feel in order to create an identity that is built on a solid foundation. It was important for this new brand to complement the projects it was leading, rather than the brand lead the projects.