Yicorp

Introduction:

Yicorp's real estate company is part of a 3 stage branding project for the company, looking to establish itself at the forefront of Australian property development.

We conducted a brand strategy session for this real estate business, thinking from the ground up where we were best suited in the market. We found it needed to be friendly, fun, approachable, but counter-intuitively, had to be trustworthy, professional and experienced. Aligning this to a visual identity is challenging, but there’s nothing more exciting than a challenge!

We gave the company a name, Quello, along side what would become a vibrant, colourful andpowerful brand that captures your attention for all the right reasons.