Client:

Spice Chariot

Introduction:

What started out as a hobby, has quickly become successful business. Homemade and handcrafted, Spice Chariot creates and specialises in authentic India-Fijian recipes, DIY packs and condiments for you to make, enjoy and experience at home.

Beginning in the market scene, Spice Chariot offered a product unlike anything on the market and their fast growing business ignited a belly rumble for success. What could this small hobby become? Its visual identity and packaging didn’t hold up to the quality they were producing and sought a solution for their up and coming brand.

Pramila approached ToxicDuck to turn Spice Chariot into a brand that could be recognised in a retail environment, a brand people could recognise, remember and a brand people could love.

It was our duty to provide Spice Chariot with a platform that would hold up to their fast growing success.

Project:

  • Brand Strategy

  • Logo & Brand Identity

  • Messaging

  • Print Collateral

  • Packaging