Client:
Tectvs
Introduction:
Tectvs is an award-winning, multi-disciplinary architecture and interior design practice, with more than 30 years of experience delivering innovative, sustainable, and cutting-edge design services.
âThe scale and complexity of the projects Tectvs works on are as many and varied as the clients and industries we collaborate with; from educational facilities, civic and infrastructure, commercial and workplace, multi-residential, residential homes, adaptive reuse, and redevelopment, to urban design and master planning.
âTectvs understands that great architecture begins and ends with the people and communities that bring space to life. Our team of passionate and highly-skilled professionals delivers thoughtful architecture that benefits not just our clients, but all end-users, the environment and the community at large.
âSince doors first opened in 1989, Tectvs has delivered designs for more than 3,000 projects, with values ranging from $100,000 to over $200 million.
âWith an exciting and diverse range of clients, Tectvsâ portfolio features a multitude of contemporary Australian and global projects.
On an international scale, Tectvs is the Australian âdeskâ of +39 architects, a network of over 100 architectural professionals from around the world. The alliance provides a platform for Tectvs to remain at the forefront of contemporary international architecture and design trends and practices.
Project:
Logo
Brand Identity
Style Guide
Print Collateral
To commemorate Tectvsâ 30 year anniversary, ToxicDuck were tasked to evolve their logo into a logotype suitable for the digital age without revolutionising the 30 year equity built into the brand. The Tectvs red has been a staple for their visual identity, alongside the Helvetica logotype. However, when scaled large or small, unnoticeable details became obvious, like kerning issues or type weight.
Coincidentally enough, the timing of the release for Helvetica Now in 2019 was perfection. Helvetica Now brought the most famous typeface into the digital age through the introduction of optical sizing. This was not a redesign, this was simply a restoration.
This is how we treated Tectvsâ logo project.
By selecting a bolder weight and taking advantage of the wonderfully new Helvetica Now typeface, the Tectvs logo immediately becomes stronger and confident on a page. To give the logo some extra distinctiveness, we removed the beak from the lowercase âtâ. The new logo has a fluid logotype that works in both small and large sizes.
